East edition
Place your business in front of 60,000 available households across curated East-side neighborhoods.
Audience Profile & distribution
See to whom and where Well Noticed is delivered.
This page is your quick reference for audience clusters and edition coverage within the Central Ohio household profile.
Central Ohio reach
Two Booklets. One Powerful Central Ohio footprint.
Each edition reaches 60,000 available households, giving you a clear view of the areas we serve.
West edition
Place your business in front of 60,000 available households across curated West-side neighborhoods.
Audience clusters
One exceptional footprint.
Every cluster in the Well Noticed footprint shares the qualities that make this audience exceptional: mostly owner-occupied homes, well above-market incomes, and active spending behavior. Benchmarks compare our curated footprint with the 888,651 households across the Columbus DMA.
Category exclusivity is guaranteed. One advertiser per featured specialty per booklet.
*Below are descriptions of the dominant clusters that make up the mail file.
East zone
East zone audience clusters
The Active Achievers
Who they are
Dual-income households in their prime earning years — healthcare workers, corporate managers, engineers, and senior educators. They bought their homes 8–12 years ago and have equity to invest.
How they spend
High home-services consumption, youth sports and extracurriculars, mid-to-upscale dining, family health and wellness, contracted lawn care, and late-model SUVs.
Advertiser insight
Make life easier and make the house better. Time-poor and cash-comfortable, they respond to quality and trust signals — not coupons.
The Established Professionals
Who they are
Senior professionals, business owners, and dual-income households with one spouse in an executive role. Their home is a point of pride, maintained and updated as an expression of identity.
How they spend
Home remodeling, premium landscape, smart-home technology, financial services, fine dining, premium fitness, luxury auto, and travel.
Advertiser insight
Position your business as the choice for discerning clients. They do not want to feel like a number — they want to feel known.
The Settled Suburbanites
Who they are
Solid owner-occupied households — teachers, small-business owners, and mid-level managers — with real home equity and genuine spending power on home and family.
How they spend
HVAC, plumbing, roofing, pest control, lawn care, family dining, and local health and wellness. They are value-conscious, but not cheap.
Advertiser insight
Reliability and local credibility win here. They want to know you have done this a thousand times in the area.
West zone
West zone audience clusters
The Affluent Suburbanites
Who they are
Senior executives, business owners, physicians, attorneys, and peak-income dual-income households. They have accumulated real wealth through investment accounts, home equity, and discretionary spending.
How they spend
Luxury remodeling and design, premium landscape design-build, estate planning, wealth management, fine dining, concierge medicine, luxury auto, interior design, and high-end home décor.
Advertiser insight
This audience does not need convincing — they need finding. A well-designed publication arriving at their home says something before they read a word.
The Rising Executives
Who they are
Corporate mid-to-senior managers, healthcare professionals, and successful small-business owners on the income trajectory and already living the lifestyle. Their recent home purchase was a statement.
How they spend
Home additions, finished basements, kitchen and bath renovations, premium landscape, financial services, upscale fitness, family wellness, and late-model luxury SUVs.
Advertiser insight
Show them what the next version of their life looks like. They are building it now and looking for partners who understand it.
The Rooted Families
Who they are
Solid family households with significant homeownership tenure. Many have been in their homes 10–15 years, with equity and improvement backlogs. They are independent-minded and loyal once trust is established.
How they spend
Roofing, gutters, HVAC, plumbing, driveway and hardscape, lawn and garden, community dining, and family health and dental.
Advertiser insight
Demonstrate reach and roots. They want to know you are a Central Ohio business, not a national franchise running a promotion.
Coverage reference
ZIP codes across our curated footprint.
Only selected neighborhoods from the below communities are included in the profile.
| ZIP code | County | Edition | City, state |
|---|---|---|---|
| 43004 | Franklin | East zone | Blacklick, OH |
| 43021 | Delaware | East zone | Galena, OH |
| 43023 | Licking | East zone | Granville, OH |
| 43031 | Licking | East zone | Johnstown, OH |
| 43035 | Delaware | East zone | Lewis Center, OH |
| 43054 | Franklin | East zone | New Albany, OH |
| 43074 | Delaware | East zone | Sunbury, OH |
| 43081 | Franklin | East zone | Westerville, OH |
| 43082 | Delaware | East zone | Westerville, OH |
| 43110 | Franklin | East zone | Canal Winchester, OH |
| 43112 | Fairfield | East zone | Carroll, OH |
| 43136 | Fairfield | East zone | Lithopolis, OH |
| 43147 | Fairfield | East zone | Pickerington, OH |
| 43209 | Franklin | East zone | Columbus, OH |
| 43230 | Franklin | East zone | Gahanna, OH |
| 43015 | Delaware | West zone | Delaware, OH |
| 43016 | Franklin | West zone | Dublin, OH |
| 43017 | Franklin | West zone | Dublin, OH |
| 43026 | Franklin | West zone | Hilliard, OH |
| 43061 | Delaware | West zone | Ostrander, OH |
| 43064 | Madison | West zone | Plain City, OH |
| 43065 | Delaware | West zone | Powell, OH |
| 43085 | Franklin | West zone | Worthington, OH |
| 43123 | Franklin | West zone | Grove City, OH |
| 43214 | Franklin | West zone | Columbus, OH |
| 43220 | Franklin | West zone | Columbus, OH |
| 43221 | Franklin | West zone | Columbus, OH |
| 43235 | Franklin | West zone | Columbus, OH |
Reserve your place in the next edition.
Ask us about category availability, neighborhood targeting, and upcoming in-home dates for your business.