01
Category exclusivity
Your featured specialty is represented by one advertiser per edition, so your message is not competing with other businesses in your category.
Why Well Noticed?
We put your business where the right households will notice it.
Well Noticed is a premium direct-mail publication built to introduce exceptional local businesses to Central Ohio households.
120,000 households
Direct-mail delivery for less than 3.2¢ per household.
Reach with intention
A more considered way to get noticed.
Well Noticed brings a collection of quality local businesses into homes that value professionalism, trust, and a well-designed product or service.
Why Well Noticed
Built for considered purchases.
02
A premium environment
A thoughtfully designed publication gives your business a more memorable introduction than a passing digital impression — and drives that attention straight to your website, without the clutter of a crowded feed.
03
Neighborhood precision
Well Noticed is designed for businesses whose customers research before they inquire, compare, and choose—so your message can start that conversation without distraction.
Meet the owner
I've spent 30+ years helping people solve problems.
Most of that career was in direct response media, including more than 15 years with Valassis (now Vericast) and its subsidiary divisions, the $3 billion+ direct response giant, assisting reps and growing accounts from zero to millions. Before that I sold municipal & industrial services and equipment. Diametrically opposed product offerings and stakeholder types but the fundamentals don't change: understand the category, solve the buyer's problem, and don't waste time.
That's basically why Well Noticed exists. I got tired of watching good businesses get romanced (sometimes peer-bullied) into marketing that sounded exciting but performed like, well… you're here, so I'm assuming not as planned. So, I built something tangible — something that gives you reach, intimacy, and a noise-free hand-off.
I still enjoy the parts of this job most people find tedious — data insights, USPS mechanics, channel integration… the fine print of why things work. If you're a good fit, you'll be the only business in your category in this booklet — reaching every household your digital budget can't.
I live in Columbus. Outside of work, I try to keep things balanced and stay grounded in something bigger than myself. I'm also getting my rear end handed to me on the tennis court, endlessly trying to "perfect" a Bolognese my family insists was better three versions ago, and working on being a better dad and husband.
Looking forward to hearing from you.
Your business deserves a focused introduction to the Central Ohio households most likely to value what you offer.
Your business deserves a focused introduction to Central Ohio households.
Start a conversation about category availability, neighborhood targeting, and upcoming delivery dates.
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